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3/25/2014 4 Comments I Love My CustomersMariano Rivera retired from the New York Yankees recently. He has an impeccable personal character that is unmatched in this age of sometime criminal sports figure behavior. At 44 years of age and after 19 major league seasons, his career earned run average was 2.21. When Mariano arrived at the mound in the ninth inning he was announced as the closer. His job was to face and retire the last three batters. His job was to close the game.
I would like to use this context to present to you how we at BJ Carpet Care act as the "closer" and close the deal: 1. We like to close the deal on good service. We believe that it takes effort to properly service and clean carpets, furniture, and draperies. When you choose BJ Carpet Care, you choose a company that will work hard to meet your needs and exceed your expectations. 2. We like to close the deal on reasonable service. It won't take you long to realize that BJ Carpet Care provides you with reasonable service. We believe that it is imperative to return calls and messages in a reasonable manner, to schedule your servicing in a reasonable time frame, and to charge you a reasonable price. 3. We like to close the deal on honest and helpful service. With BJ Carpet Care, you pay for what we clean. Like we discussed in last week's post, we do not operate our business using the bait and switch tactics prevalent in companies today. We have no hidden charges or fees. You can trust us to treat your carpet and upholstery needs just as we would treat our own. We just like to thank the Lord for giving us so many good customers!
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3/18/2014 4 Comments Bait and Switch Definition: A sales tactic in which a bargain priced item is used to attract customers who are then encouraged to purchase a more expensive item.
COUPONS They come in newspapers and mailboxes everyday. Although coupons are great, watch out for those that seem to be too good to be true. If a coupon is offering to clean a whole house or several rooms for one low price, be careful and beware. The price usually represents their minimum amount they will charge for small rooms. Sometimes that "bargain price" doesn't even include detergent. If you have a large room or carpet that's actually dirty, that will probably cost you. PROTECTORS Watch out for free protector gimmicks. Scotchgard and Teflon are great products to apply to carpeting after being cleaned, but are not cheap. If you are getting free protector applied, there is a chance they could be just applying water. CHARGING BY THE ROOM Although there are many carpet cleaning companies that use the method of charging by the room, some of them have ill-intent. Here is how it works: Mrs. Smith calls ABC Carpet for an estimate for her living room, dining room, and hall. The company operator informs her of a special for 3 rooms cleaned for $65. Sounds like a good deal, right!? What the company forgot to tell Mrs. Smith was a "room" in their definition is any area under 200 square feet. Because her living room is 250 square feet she will now get charged for another room. Also, because her hall is L-shaped, there is now another charge for another room. Oh and by the way, the coffee stain in the dining room from yesterday's breakfast is going to need special treatment which means an extra cost. Here at BJ Carpet Care, we charge by the square foot--we charge you for what we clean. As far as spots and stains go, no special charge! That is included in your BJ Carpet Care experience! No bait and switch here! 3/11/2014 2 Comments How Long Should My Carpet Last?Ever since we started our business, we often get asked, "how long should my carpet last?" Our reply has always been that it depends on how well you maintain it--doing things like vacuuming every day and having it professionally cleaned at least once a year. When you purchase your carpet you should receive information on caring for your carpet. If the information is from the carpet manufacturer, it will include how to clean your carpet properly. In 18 years of carpet care, I have seen 2-year-old carpet look like 12 years old and 12-year-old carpet look 2 years old--it all depends on how you maintain it.
Here at BJ Carpet Care, we take pride in cleaning and caring for carpet, furniture and drapery. In closing, here are a couple of questions you need to ask when hiring a carpet cleaning company. The answers given to these questions should be given without hesitation: 1. What is the temperature of the water you use? 2. How much water is used during the carpet cleaning process? 3. How much water do you extract during the carpet cleaning process? 4. Do you bring your own water? 5. Do you take the dirty water back with you? 6. Are you certified for carpet cleaning? If yes, with who? The life of your carpet boils down to the important task of maintaining your carpet. Proper maintenance includes vacuuming, keeping dirty shoes off it, and having it cleaned by a certified, professional company. We'd love to hear from you. Let us know how this blog can better serve you!  Today's blog post is copied in part from http://baneclene.blogspot.com, the official blog of Bane-Clene® Corp. where Joe received his carpet cleaning training in 1996.
It is with great sadness and heavy hearts that we at Bane-Clene® Corp. regret to inform you that our Chairman, Wm. F. Bane, has passed away after a brief but courageous battle with cancer. Please read a brief synopsis of his life below. Thank you. William Francis Bane passed away February 20th, 2014 at 9:40 PM surrounded by his devoted family. A lifelong resident of Indianapolis, Bill led a noteworthy and successful life both privately and publicly. He was a loving and devoted husband to his wife, a caring and nurturing father to his sons and Pawpaw to his grandchildren and great grandchildren. Bill was also an admired community leader and entrepreneur who led a successful business for over half his life, and who rose to a position of prominence within his industry. Born June 25, 1927 and orphaned as a child, he was raised by his maternal grandparents Erven and Frances Ryle. Growing up in the Depression, he learned the value of hard work and the importance of self-reliance, innovation and motivation. His many positive qualities were further enhanced by his Catholic upbringing and education at Holy Cross Grade School and Cathedral High School. After graduation, Bill bravely embraced his love of country and enlisted in the Marine Corps to help defend his nation during World War II. A true member of the ‘Greatest Generation’, he also volunteered and participated in the Korean conflict. While stationed in Philadelphia, PA after World War II, he met his bride to be Elizabeth Ann on a blind date. They were married on April 26th 1947 and the couple would have celebrated a happy and blessed 67th year of marriage. In 1950, Bill and wife Elizabeth returned to Indianapolis as proud parents of their first son, Bill, Jr. Their second son Donald was born shortly thereafter, and the family has continued to call Indianapolis home since that time. Following the return to Indianapolis, Bill helped to care for his ailing grandmother and began a career as a tanker truck driver for Gaseteria, a petroleum company. He later worked for Brink’s armored car service where he rose in ranks to the management level at the Indianapolis branch. With heavy heart, he resigned from Brink’s in late 1961 as further advancement meant moving his family to another part of the country and away from the city that his family called home. Shortly after leaving Brink’s, Bill explored business opportunities that would allow him to create his own success and that might allow his family to become part of his endeavors. Seeing a need for janitorial services, he started The Wm. F. Bane Company on February 4th, 1962. The company grew and in 1967 added a commercial and residential carpet cleaning division. Recognizing the success of this aspect of his business, he divested the janitorial service division and focused the fledgling firm entirely on carpet cleaning. While operating the carpet cleaning service, Bill recognized that improvements to the efficiency and quality of the cleaning process could propel the industry forward. His entrepreneurial spirit and innovation led him to produce the first “Truck Mounted” carpet cleaning machine in 1970, for which he later received a patent for the unique design and application. Dedicated to his vision, in 1974 Bill launched Bane-Clene® Systems, focused on the production and sale of Carpet Cleaning Equipment, Chemicals and Supplies. The service and supply divisions were incorporated into one entity, Bane-Clene® Corporation in 1980. The successful firm that Bill began in 1962 celebrated its 52nd anniversary this year, with Bill still active as Board Chairman. Under his guidance and charismatic leadership, the growing business attained worldwide recognition in the Carpet Cleaning Industry and Bill was an active speaker and evangelist for the cleaning methods he developed. His leadership and business acumen helped launch thousands of independent networked affiliates worldwide, and true to his original vision his wife and sons have remained active participants in the company, still managing its day-to-day operation. |
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